> For the complete documentation index, see [llms.txt](https://loplat-loplat.gitbook.io/loplat-x-user-guide-en/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://loplat-loplat.gitbook.io/loplat-x-user-guide-en/campaigns/report.md).
# Campaign Attribution
Basic, Premium membership
### **Campaign visit performance**
Campaign visit performance measures the performance of message reach, response, and visit through the campaign you have conducted. Check the visit performance through the campaign visit performance report.
**Campaign period + additional visitor measurement period**\
\- From the start to the end of the campaign, all push message arrivals, responses, and visits are counted.\
\- From the end of the campaign to the additional visitor measurement period, only the number of visits are counted (i.e., reach and response are no longer to be recognized).
{% hint style="warning" %}
Even if the visit occurs within the entire campaign performance analysis window, impression or click is not recognized when they precede the visit.
{% endhint %}
### Search Campaign Attribution
1. Select Campaign - Single selection (campaigns progressed at least more than one day)
* When a campaign is selected, you can check the campaign summary on the right screen.
2. Set Campaign Result Lookup - require at least one field from the region and/or brand
3. The additional measurement period for Visitors
* Additional measurement period can be set from 0 days up to 30 days
* Only visits are recorded in the additional measurement period (reach/response excluded).
* If the additional measurement period is 0 days, reach/response/visit are recorded only within the campaign period.
4. Start analysis after fulfilling required items
### Campaign Attribution Report
1. **The number of users reached:** The number of users matched with the campaign
2. **The number of users Responding:** The number of users who have clicked messages for the campaign
3. **Total visitors:** The number of users who visited during the campaign period and visitors during the additional measurement period among matched users
### Conversion Rate
* The conversion rate for responses = (number of users who responded/number of users reached) \* 100
* The conversion rate for visitors = (total number of visitors/number of users reached) \* 100
