Campaign Attribution
Basic, Premium membership
Campaign visit performance
Campaign visit performance measures the performance of message reach, response, and visit through the campaign you have conducted. Check the visit performance through the campaign visit performance report.
Campaign period + additional visitor measurement period - From the start to the end of the campaign, all push message arrivals, responses, and visits are counted. - From the end of the campaign to the additional visitor measurement period, only the number of visits are counted (i.e., reach and response are no longer to be recognized).
Even if the visit occurs within the entire campaign performance analysis window, impression or click is not recognized when they precede the visit.
Search Campaign Attribution
Select Campaign - Single selection (campaigns progressed at least more than one day)
When a campaign is selected, you can check the campaign summary on the right screen.
Set Campaign Result Lookup - require at least one field from the region and/or brand
The additional measurement period for Visitors
Additional measurement period can be set from 0 days up to 30 days
Only visits are recorded in the additional measurement period (reach/response excluded).
If the additional measurement period is 0 days, reach/response/visit are recorded only within the campaign period.
Start analysis after fulfilling required items
Campaign Attribution Report
The number of users reached: The number of users matched with the campaign
The number of users Responding: The number of users who have clicked messages for the campaign
Total visitors: The number of users who visited during the campaign period and visitors during the additional measurement period among matched users
Conversion Rate
The conversion rate for responses = (number of users who responded/number of users reached) * 100
The conversion rate for visitors = (total number of visitors/number of users reached) * 100
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